Core Expertise
● Social Media Strategy & Execution
● Community Engagement & Moderation
● Paid Advertising & Budget Management
● Cross‑Platform Content Development & Calendar Planning
● Performance Metrics (Google Analytics, Sprinklr, Chartbeat)
● Team Leadership & Cross‑Functional Collaboration
● Reputation Management
Technical Skills
● Platforms: X (Twitter), Facebook, Instagram, LinkedIn, TikTok, Threads
● Tools: Hootsuite, Buffer, Parse.ly, Google Analytics, Facebook Ads Manager
● Platforms & Email: WordPress, CV3, Most CMS systems, Mailchimp
● Design & Multimedia: Adobe Creative Suite, Canva, Procreate, Avid Pro, CapCut
● Collaboration: Slack, Google Docs, MS Office
Professional Experience
Social Media Manager — Friends of Big Bear Valley (Nonprofit)
● Moderate and help manage a Facebook community of nearly 500,000 members, fostering respectful engagement while supporting the organization’s education and conservation mission centered around Jackie and Shadow’s 24-hour bald eagle nest cam.
● Produce, edit, and publish compelling story-driven videos that educate, inform, and engage a global audience.
● Create and edit fundraising videos and multimedia content that support nonprofit campaigns and community initiatives.
● Collaborate with moderators and leadership to maintain a welcoming online community, respond to member questions, and promote accurate wildlife education.
● Develop social media content that increases engagement, encourages conservation awareness, and strengthens community participation.
● Design graphics and multimedia assets using industry-standard creative tools.
Freelance
● Designed and launched WordPress websites for small businesses and nonprofits, optimized for SEO, mobile, and user experience.
● Created branded social media content and ad campaigns across Facebook, Instagram, LinkedIn, and Twitter (X), driving measurable engagement and growth.
● Consulted on digital strategy and trained clients on managing websites and social platforms for long-term success.
● Used analytics to refine campaigns and improve performance across web and social channels.
Infinity Massage Chairs — Supply Chain Coordinator (Role pivoted away from Social Media)
● Enhanced operational efficiency by integrating container logistics, reporting, and purchasing with Netsuite.
● Collaborated with cross-functional teams to streamline supply chain processes.
● Pivoted focus from social media to supply chain management, demonstrating adaptability.
Thomas Labs — Digital Marketing Manager
● Directed social media content strategy and scheduling across platforms; managed paid campaigns with budgets up to $10K/month.
● Increased ROI by 30% through optimized Facebook and Instagram ads, coordinated with blog and email marketing teams.
The Grand Island Independent — Audience Development Manager
● Pioneered integration of social media into newsroom operations ahead of industry standards, expanding audience reach.
● Developed and managed a revenue-generating social media program with local businesses, contributing a new 15% incremental revenue stream.
● Led a team of 9 journalists; oversaw content calendars, paid social campaigns, and multimedia production.
● Produced and executed live streams, video news segments, and podcasts, increasing engagement by 75%.
● Administered and moderated forums and 40+ social media accounts, building a highly engaged online community.
Selected Achievements
● Managed paid social media budgets across Facebook and Instagram with strict budget adherence, consistently meeting or exceeding KPIs.
● Grew social media followings across multiple channels through cross-platform content and community-building initiatives.
● Executed advanced campaigns using analytics tools (Google Analytics, Parse.ly, Facebook Insights), optimizing ROI and engagement.
● Designed crisis communication protocols, reducing negative incident response time.