These social media case studies highlight my work in community management, audience development, crisis communications and social strategy. From building a newspaper’s social media operation from the ground up to managing a 500,000+ member community and developing repeatable community operations systems, each project demonstrates a different part of how I build, grow and support online communities.
Social Media Case Studies: Large-Scale Community Management
Friends of Big Bear Valley: Managing a 500,000+ member Facebook community requires more than moderation. This case study explores large-scale community operations, moderator coordination, engagement, misinformation and conflict management, and communications during sensitive, high-attention events.
View the Friends of Big Bear Valley Case Study →
Social Media Strategy & Audience Growth
The Grand Island Independent: I helped build the newspaper’s social media operation from the ground up, integrating social platforms into newsroom workflows, developing audience strategy, managing dozens of accounts and creating new ways for journalists and readers to connect.
View The Grand Island Independent Case Study →
Community Operations & Systems Design
Community Command OS: I transformed years of hands-on community management experience into a documented system of workflows, decision tools and resources for moderation, engagement, crisis response, moderator coordination and community health. The project demonstrates how I translate day-to-day operational experience into scalable systems other community professionals can use.