Over 18 years experience in Social Media
● Pioneered the integration of social media into a newsroom well ahead of industry standardization.
● Designed and executed a revenue-generating program by establishing a network of businesses utilizing social media to attract and engage customers.
● Expertly skilled across all facets of social media platforms and strategies.
Over two decades of experience in web design, community management, B2B, graphics and multimedia.
My endeavors encompass web design solutions tailored to the specific needs of advertising clientele, production and editing of video and audio content, creation and execution of digital advertising campaigns, bespoke graphics and banner advertisements, and a longstanding role as administrator and moderator for the newspaper’s forums, article comments, and management of over 40 social media accounts.
SKILLS:
– Social Networking: Twitter (X), Facebook, Instagram, TikTok, and most lesser-known platforms, and the many widgets, tools and applications they offer for website integration such as Tweetdeck, Buffer, and Hootsuite.
Programs: CV3, WordPress, MS Office Suite, Google Docs. Avid Pro, Capcut, Adobe Multimedia Suite, Canva, Procreate, Mailchimp, and more.
– Code/Design: Expert in: HTML, CSS; WordPress CMS; Proficient in PHP/MYSQL; Graphic design: online banner creation, custom graphics.
– Specialties: Managing large online communities, encouraging engagement and attentive moderating; Social media consulting for small business; Growing audience engagement; Expert in paid social media campaigns on a variety of platforms.
EXPERIENCE :
Mum’s the Word (Freelance / Contract) – Social Media Manager
September – Present
- Develop and execute comprehensive social media strategies across platforms including Facebook, Instagram, and X (Twitter), to increase brand visibility and engagement.
- Plan, write, design, and schedule original content (posts, stories, videos, and graphics) that align with brand voice and resonate with parenting and lifestyle audiences.
- Track and analyze key performance metrics to measure success, identify growth opportunities, and adjust strategy accordingly — including audience growth, engagement rates, and reach.
- Oversee content calendars, coordinate campaigns, and collaborate with stakeholders to support product launches, events, and brand initiatives.
- Implement SEO-driven strategies and integrate storytelling techniques to grow organic reach and enhance brand recognition.
- Use AI and automation tools (like ChatGPT, Canva, and scheduling platforms) to streamline content creation, improve efficiency, and optimize posting strategies.
Freelance/Contract
1999 – Present
- Designed and launched WordPress websites for small businesses and nonprofits, optimized for SEO, mobile, and user experience.
- Created branded social media content and ad campaigns across Facebook, Instagram, LinkedIn, and Twitter (X), driving measurable engagement and growth.
- Consulted on digital strategy and trained clients on managing websites and social platforms for long-term success.
- Used analytics to refine campaigns and improve performance across web and social channels.
Infinity Massage Chairs — Supply Chain Coordinator (Role pivoted away from Social Media)
Aug 2021 – Feb 2025
- Enhanced operational efficiency by integrating container logistics, reporting, and purchasing with Netsuite.
- Collaborated with cross-functional teams to streamline supply chain processes.
- Pivoted focus from social media to supply chain management, demonstrating adaptability.
Thomas Labs — Digital Marketing Manager
Dec 2020 – Dec 2021
- Directed social media content strategy and scheduling across platforms; managed paid campaigns with budgets up to $10K/month.
- Increased ROI by 30% through optimized Facebook and Instagram ads, coordinated with blog and email marketing teams.
The Grand Island Independent — Audience Development Manager
Aug 2004 – Aug 2020
- Administered and moderated forums and 40+ social media accounts, building a highly engaged online community.
- Pioneered integration of social media into newsroom operations ahead of industry standards, expanding audience reach by 200%.
- Developed and managed a revenue-generating social media program with local businesses, contributing a new 15% incremental revenue stream.
- Led a team of 9 journalists; oversaw content calendars, paid social campaigns, and multimedia production.
- Produced and executed live streams, video news segments, and podcasts, increasing engagement by 75%.
Saint Francis Medical Center – Webmaster
1999 – 2004
- Responsible for the design and maintenance of the hospital’s website;
- Admin of hospital forum with a community of over 500 users
- Worked within Marketing Department and designed and developed hospital brochures